Emotions Rule

Many thanks to the Bayer Center for Nonprofit Management for hosting TechNow 2010, and for bringing one of my favorite nonprofit marketing gurus, Katya Andresen, to Pittsburgh.  

The gist of Katya’s presentation?  People give because of an emotional response to a call for action, not because you & I can articulate our mission statements so brilliantly.  

Miss out on TechNow?  But wait!  You, too, can benefit from Katya’s wisdom for FREE!  Download the eBook “Homer Simpson for Nonprofits” here.  Enjoy & learn.